Innovia Films has unveiled RayoWrap CMS, a clear BOPP film for shrink, wraparound label applications.

Produced at its UK production facility, Innovia said that CMS30 provides high shrinkage, but only in the machine direction, targeting film for labelling contoured drinkable dairy and beverage containers.

This film is designed for use on small PP or PE bottles, as it can be easily removed to aid recycling of the bottle, or the whole labelled container can be recycled in a polyolefin stream. According to Innovia, this helps the final pack be fully recyclable, and therefore meeting the Plastic Recyclers Europe packaging design recommendations.

Alasdair McEwen, product manager, labels, said: “The technical performance of CMS30, means it performs at every stage of the value chain, from ease of printing, through high-speed roll fed wraparound labelling, and then on to the all-important end-of-life and recycling of the packaging.  Being only 30 microns, the film also has a high yield, and so it is a cost-effective way to get all round decoration of the container.”

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